For decades hair washing lived in two discrete categories: Shampoo and conditioner.
But modern science reveals a cleansing/moisture continuum: While shampoo cleans
(over-cleans and strips), conditioner moisturizes (to fix what shampoo damages).
So, if shampoo and conditioner are the extremes, what lives in the middle that enables
hair to flourish, free from co-dependence? New Wash does.
Three formulas mean that everyone can live in a post-shampoo/conditioner world.